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Content that connects international audiences

In today’s world, content drives sales, marketing, user engagement, and even user experience. Most successful companies have stopped competing on features and now focus on brands, and brands are primarily driven by storytelling. Did you know! More than half of the purchase decisions are made before the customer even reaches…

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Machine Translation Errors

Machine translation (MT) is still a huge challenge for both IT developers and users. From the initiation of machine translation, problems at the semantic levels have been faced. Machine translation can be referred to as the process by which computer software is used to translate a text from one natural…

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International Mother Language Day – Languages Spoken in South Africa

The International Mother Language Day is celebrated each year on 21 February. UNESCO emphasizes its pledge to etymological decent variety and welcomes its member states to praise the day in whatever number dialects as could be expected under the circumstances as an update that phonetic assorted variety and multilingualism are…

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Kinyarwanda as a Language of the African Nation

The start from the introduction to the Kinyarwanda language. Kinyarwanda, called Urufumbira in Kisoro, Uganda, is a political candidate language of African nation and a vernacular of the African nation-Rundi language spoken by, at any rate, twelve million people in Rwanda, Japanese, Democratic Republic of the Congo and contiguous items…

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First Africa International Translation Conference

About 100 expert interpreters, translators, language administrations suppliers, consultants, and understudies from 19 nations all assembled at the Azure Hotel, in Nairobi on February 18th and 19th for the first Africa International Translation Conference. We assembled from essentially every edge of the globe – from the United States to Brazil,…

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Xenophobic Attacks In South Africa – Solution With Professional Translation

There has been much disharmony in the recent days in the beautiful country South Africa. The most recent one being on  2nd  September, 2019 in Johannesburg. Do you know the reason why? Well, a section of the society says that the South Africans are causing disharmony in their own country because of…

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Localization

Localization is the process in which a product or a service is so changed that it adapts to the specific international market or an international language or international culture. It is the ability to change itself according to the look and feel which matches the local market. A successful localized…

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Website localization most effective points not to miss

Do you have an urge to expand your brand’s global markets? Website translation is one step not to miss. However, having your website content translated may not achieve you much. That is why it’s vital for you to go past just translation to website localization. Localization is vital to your…

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How to Promote Agriculture through Translations

Agriculture by definition is an industry, science or practice in which animals and crops are raised for the purpose of providing food. The industry comprises of farmers who work in the field of agriculture and other stakeholders like the government, firms, NGOs and consumers. Over the years, the agriculture industry…

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How to Tackle Environmental Degradation Through Translations

Environmental degradation refers to the deterioration of the environment through depletion of resources such as air and soil leading to destruction of ecosystem and existent of wild life. This process can be as a result of various reasons say human activities like lumbering, bricklaying, grazing settlement and agriculture. Such activities…

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