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Why should you opt for video transcription to impact your campaigns the more?

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The idea of needing video transcription sometimes baffles marketers and businesses until they realize; after multiple videos or campaigns, exactly how much they could benefit from having them transcribed. Transcriptions are particularly crucial for longer videos, though it’s important for you to consider leveraging them for all of your video content.

What’s the meaning of transcription and video transcription in particular?

Transcription in particular, according to Merriam Webster, is the act of making a written, printed, or typed copy of words that have been spoken while

Video transcription simply refers to the process of translating your video’s audio into text. Video transcription is done with automatic speech recognition technology, human transcriptionists, or a combination of the two.

The different types of transcription

There are three types of transcription known as verbatim, intelligent and edited transcription. Let’s see in details:

Verbatim:

Every single word or mumble that is recorded is transcribed. Such as mmmm…., hmmmm…, I mean…, I know…, and more. Also even the emotions like laughter, excitement, fear, nervousness in voice or body language are all noted when transcribing.

Intelligent:

This is also called “Smart Transcription” known as an accurate transcription for only the words said in the audio or video excluding the mmmm…, hmmmm…, I mean…, I know…, and more.

Edited:

This transcription type is more of a summary and the transcriber omits sentences without changing the sense/meaning of the audio or video.

The type you require, length, context, and specifications of the audio file can affect the time needed and cost to transcribe the audio or video file.

A brief history of transcription

Transcription is one of the oldest, most ancient forms of documentation; a useful, and often necessary, tool put in practice for centuries. Its origins are in the Latin verb for “to transcribe” (transcribere: trans (over)+ scribere (write)). Beyond being an efficient way to keep track of important information, dictation and transcription have helped to promote further understanding in complicated fields such as from medical and legal transcription to business and government transcription. Still widely used today, transcription has a past rooted deep in history. Transcription as a form of documentation began in ancient times. Scribes as early as 3400 BCE would train in hieroglyphics and scripts in order to become employed in ancient Roman and Egyptian times. 100 years later, children would transcribe their ancient languages onto stone tablets. The written language and ancient historical documentation are made possible by transcription and those committed to transcribing (and duplicating) as much information as possible.

16th & 17th century technology

It’s understood that the invention of the printing press in 1439 led to a decline in the need for scribes, and so led to a decline in transcription for a time. However, it was around this time (or soon after, at least) that the modern English language shorthand was developed by a British physician. Formalizing this shorthand set in stone again the transcriptionist’s (or scribes’) specialty field. Scribes in the 17th century were generally used for manuscripts and other types of literature.

Why video transcription is vital for your campaign

Video transcription improves accessibility

The World Health Organization reports that more than 466 million people in the world have disabling hearing loss. Shouldn’t they be able to access and understand your content, too? Video transcription is one of the best ways to involve every individual. When your video is transcribed, you can download the transcription as an .SRT file to add captions that further boost accessibility. Video transcription also makes it easier to translate your video content into other languages, increasing the potential viewers. Users who speak another language can read a transcript in their preferred language instead of watching the video or while following the transcript while the video plays.

Improves user experience and understanding

Although it’s found-out that most consumers would rather watch a video about a product than read about that product, there are still people who would prefer to read. Video transcripts help you capture both types of audiences.

It lets users skim the content before committing to watching the video.

For those who may be in a sound-sensitive environment (and forgot to bring their earbuds), transcription allows them to consume the video’s content without the use of audio. Transcription also lets users skim the content before committing to watching the video. It can also help website visitors find the right video by searching your website or playlist for a keyword used within the video.

Viewers can use a transcript to follow along with a video, potentially increasing retention of your content. (Most transcriptions include some type of timestamp, which helps reader keep up with the video.) Users also may share the transcript along with, or instead of, your video.

Make consuming your video a great experience, and users are more likely to look to you for similar content.

Helps in Search Engine Optimization (SEO)

Including a transcript with your video gives search engines another source of data for indexing your content. Using the transcript, search engines like Google can crawl the full text of your audio or video content, potentially increasing your organic search results. Videos also may be ranked higher in YouTube results if they include a full transcription.

If you have longer transcripts, you can also optimize them for specific keywords you want to rank for. Ideally, you can incorporate keywords into the video script before you actually create and share the video, ensuring that the keywords will be in the finished transcript. A high-quality, searchable video transcript can only benefit your website’s SEO.

Better product value with transcription

If you offer a video as part of a paid product, such as a paid-access webinar, you can automatically increase the value of that product by transcribing the video. You might include the transcription as part of the main product or present it as an add-on option for an additional fee.

Either way, a video transcript can help increase revenue. It can also make the product more appealing to an undecided potential buyer.

Provides accurate and professional outsourcing

Professional video transcription services create an environment that meets your expectations with excellent customer service, timely and accurate transcription and a significant return on investment. However, high-quality transcription also depends on the quality of the audio you provide. To ensure a smooth experience, endeavor to submit audio files with good sound quality. When voices fade in and out, there is static, background noise, low speaking voices and audience members far from the microphone, transcription time is extended, which costs you money.

Transcriptions have multiple uses

Not many companies have time to write brand-new content every single day, which is why re-purposing is a vital technique in content marketing. A high-quality video transcript can be shared on other mediums or used to create other types of content. Depending on the subject of your video, the transcription can also be used to create:

A transcript may also help you create additional videos that elaborate or answer questions about the first video. Use the transcript of the first video to help pull out keywords and structure the script of a follow-up video.

In conclusion

Even if you had video scripts, you should still create video transcriptions. Sending your video files to a professional transcription agency like Translate 4 Africa Ltd is quick, easy, and affordable, and we’ll be able to give you the transcriptions that you need to create and other necessities like the .SRT files, closed captions, and subtitles to help take your content to the next level.

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